Messaging – the American way
Recently my mother in law had some visitors. A couple of guys had come home , asking for details wrt the census. These guys were going from door to door, knocking on homes, asking for details . While I was in New York last month, the census activity was on as well. I do not know how the process works there, but what I did see was an advertising campaign where messaging was loud and clear – on bill boards, buses and even in subways asking people to cooperate wrt the census. For instance – the message on this hop on hop off bus says it all. Incidentally I saw quite a few buses with the Incredible India campaign on it.